What we do

The U.S. Cellular Center is the largest event venue located in downtown Asheville, nestled in the heart of the Blue Ridge Mountains. With a history dating back over one hundred years, these facilities have played host to a variety of events, including concerts, meetings, trade shows, professional conferences and conventions, athletic competitions, and artistic performances. From Celtic Woman to Jerry Seinfeld, from leadership summits to the Southern Conference Basketball Tournament, the U.S. Cellular Center is sure to have the perfect space for your event.

Visit their website here.

US Cellular Center News

Thomas Wolfe Auditorium exterior
City launches survey on Thomas Wolfe Auditorium renovation

    The City of Asheville is launching a community survey to inform the future design of Thomas Wolfe Auditorium. During the next few months, U.S. Cellular Center staff will engage the public as well as faculty stakeholders to determine how to best update the Thomas Wolfe Auditorium to meet community and patron needs.   The survey, which will [...]

Thomas Wolfe Auditorium exterior
U.S. Cellular Center releases parking information and security protocols for Buncombe County school graduations, including free parking for graduates

    Three Buncombe County high schools will hold graduation this weekend at the U.S. Cellular Center.   AC Reynolds, TC Roberson and North Buncombe graduating seniors will all walk across the stage to receive their diplomas at the U.S. Cellular Center.   The City of Asheville is proud to host this important civic event each June.  Changes in both security [...]

Civic Center building shot with Harrah's logo in corner of image
Asheville City Council votes to accept Civic Center naming rights proposal from Harrah’s Cherokee

  Asheville City Council voted 6 to 1 May 28 to accept an offer for a 5- to 10-year naming rights agreement with Harrah’s Cherokee for the Asheville Civic Center in downtown Asheville. The new agreement will replace the existing contract with U.S. Cellular that expires December 31, 2019. The vote concludes a year-long effort to explore [...]