On Thursday June 10, the Asheville ABC Board, in conjunction with 12 other boards across NC, launched an underage drinking prevention campaign in Asheville. At a press conference at the Grove Park Inn, ABC Board members unveiled a new public service announcement encouraging parents to reduce teen drinking by staying involved with their children.
The press conference was attended by Asheville ABC Board members, Asheville and Buncombe County law enforcement and education officials, and city and county leaders, each of whom spoke of their support for the initiative. The PSA will play in rotation on the Asheville Channel.
Click the image below to play the PSA.